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Ilan Lemos de Abreu
Home/Journal/Ilan Lemos de Abreu

About the author

Ilan Lemos de Abreu

SEO consultant at La Refonte

Ilan Lemos de Abreu supports SmartWag’s editorial strategy and organic visibility. In the journal, he structures documented, accessible guides about choosing, fitting and caring for leather equestrian equipment.

14

published articles

Areas of expertise

  • Editorial strategy
  • Organic search
  • Equestrian content
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Journal

Articles by this author

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Achieving the Perfect Fit for Equestrian Equipment: 10 Control Points
Bridlefitting·13 June 2026·12 min read

Achieving the Perfect Fit for Equestrian Equipment: 10 Control Points

Snaffle bridle, noseband, saddle, girth, saddle pad: the tack-fitting checklist to run through before every session. A field method by SmartWag.

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Pony Bridles: Adapting to Smaller Sizes – Expert Guide 2026
Bridlefitting·13 June 2026·12 min read

Pony Bridles: Adapting to Smaller Sizes – Expert Guide 2026

How to choose and fit a pony snaffle bridle, from the Shetland to the D pony: sizes, morphology, pressure points and materials. The SmartWag expert guide.

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Equestrian Equipment Budget: Complete 2026 Guide to Investing Wisely
Expertise technique·19 May 2026·17 min read

Equestrian Equipment Budget: Complete 2026 Guide to Investing Wisely

How much a rider spends in France, priority items, new vs second-hand: 2026 equestrian equipment budget guide by SmartWag craftsmen.

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Equestrian Leather Finishes: Types and Benefits – Expert Guide 2026
Entretien du cuir·19 May 2026·15 min read

Equestrian Leather Finishes: Types and Benefits – Expert Guide 2026

Tanning, full grain, aniline, hot stuffed leather: understand equestrian leather finishes and choose the right piece for your discipline.

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Second-Hand Purchase: Essential Checks for Equestrian Equipment
Entretien du cuir·19 May 2026·14 min read

Second-Hand Purchase: Essential Checks for Equestrian Equipment

Second-hand bridle, harness, helmet or waistcoat: legal framework, practical checks and warning signs for buying without being ripped off.

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Morphology by Breed: The Dangerous Illusion of Equine Uniformity
Guide pratiques·18 May 2026·15 min read

Morphology by Breed: The Dangerous Illusion of Equine Uniformity

Intra-breed variations, asymmetries, morphological evolution: why thinking about breed doesn't help choose equipment, and how to measure your horse.

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Dressage Equipment: Precision & Elegance – Expert Guide 2026
Discipline équestre·18 May 2026·16 min read

Dressage Equipment: Precision & Elegance – Expert Guide 2026

FFE/FEI 2026 Regulations, saddle biomechanics, connected innovations, maintenance: all dressage equipment decoded by SmartWag artisans.

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Equestrian Safety 2026: Standards, Checks & Innovations
Guide pratiques·19 May 2026·14 min read

Equestrian Safety 2026: Standards, Checks & Innovations

EN 1384:2023 standards, the paradox of unregulated bridlework, 2024 case law and 2026 innovations: a complete guide to equestrian safety.

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Bridle bag: how to choose the right storage in 2026
Accessoires et rangement·27 April 2026·10 min read

Bridle bag: how to choose the right storage in 2026

How to choose the right bridle bag for your tack? Materials, ventilation, dimensions and care: the full SmartWag guide.

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Ergonomic Equestrian Equipment: Biomechanics and 2026 Innovations
Expertise technique·27 April 2026·11 min read

Ergonomic Equestrian Equipment: Biomechanics and 2026 Innovations

Understand horse biomechanics to choose the right snaffle bridle, halter and saddle. Scientific data, 2026 innovations and SmartWag expert advice.

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Equestrian Leather Care: Expert Guide 2026
Guide·15 April 2026·12 min read

Equestrian Leather Care: Expert Guide 2026

Step-by-step guide to caring for riding leather: glycerine soap, grease, balm. Seasonal calendar, common mistakes to avoid, and a comparison of leather vs. synthetic.

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Western Bridle: Tradition and Performance
Guide·15 April 2026·13 min read

Western Bridle: Tradition and Performance

Western Bridles: Types, Bits, Fit and Disciplines. Expert guide to choosing between browband, one-ear and split-ear according to your discipline.

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Equestrian Trekking Gear: Expert Guide 2026
Guide·15 April 2026·10 min read

Equestrian Trekking Gear: Expert Guide 2026

Comprehensive guide to equipping rider and horse for equestrian trekking. Saddles, tack, saddlebags, checklist: expert advice for a stress-free departure.

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Reins and Breastplate: The Complete Guide to Properly Equipping Your Horse
Accessoires et rangement·15 April 2026·8 min read

Reins and Breastplate: The Complete Guide to Properly Equipping Your Horse

Horse Reins: Types, Materials, Sizes and Martingales. Expert guide to choosing and maintaining your reins according to your discipline.

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