Website credits
An experience designed around SmartWag
This shop brings together the SmartWag universe, its multilingual catalogue and personalised pieces in a bespoke digital experience.
The project
SmartWag retains full direction of its brand, collections and content. The website was designed to express that universe through clear navigation, faithful product presentation and a seamless purchasing journey. Work also covered consistency across all three languages, access to essential information and a clear presentation of the available personalisation choices. Each template therefore connects the workshop’s identity with riders’ practical needs, from initial guidance through to ordering.
Design and development
Experience design, interface design and website development were delivered by La Refonte in close collaboration with SmartWag. The implementation brings the catalogue, editorial guidance and purchasing tools into one maintainable platform designed to evolve alongside the brand.
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