Choose a collar size from the neck measurement

Measure the neck with a flexible tape and do not pull it tight. Leave room for two fingers after fastening the collar. The table lists sizes to check on each product page.

Dog neck measurements and Smart Wag collar sizes
Neck measurementSizes to checkModels to compare
Under 35 cm35 cm, subject to the stated adjustment.HOLLY and Wippet.
35 to 50 cm40, 45 and 50 cm.Basel, HOLLY and Wippet.
Over 50 cm55, 60, 65 or 70 cm.Basel and HOLLY reach 65 cm. Wippet reaches 70 cm.

Small dogs (under 35 cm)

A 35 cm size is the first available reference in this selection. Check buckle placement and collar width on the dog.

Medium dogs (35-50 cm)

Sizes 40, 45 and 50 cm cover most compared models. Choose the value that matches the adjustment range shown on the page.

Large dogs and sighthounds (over 50 cm)

Sizes 55 to 65 cm appear on several models. Wippet reaches 70 cm and uses a wide shape designed for sighthounds.

Available leather colours and finishes

The collection includes black, brown, camel, red, pink or blue leather depending on the model. Hardware may be silver, gold or anthracite coloured. The Exclusif stitched collar shows a classic cowhide finish. Check each product page for its current price and options.

The personalisation guide explains text and support choices. Breeders and dog businesses planning a batch can review the Smart Wag professional offer.

Compare Basel, Swiss Vibe, GOLDY, HOLLY and CLINSHER

All five models use genuine leather. Their finishes, sizes and colours differ. Check the current product options before ordering.

Comparison of Smart Wag personalised leather dog collars
ModelMaterial and finishAvailable neck sizesEngraving
Basel dog collar in braided cowhide leatherBasel collarCowhide with braided leather decoration. Black or brown when available.40, 45, 50, 55, 60 and 65 cm.Free engraving on the available nameplate or tag.
Swiss Vibe red leather dog collar with Swiss cross motifSwiss Vibe collarRed cowhide with white stitching and a Swiss cross motif.40, 45, 50, 55, 60 and 65 cm.Free engraving on the available nameplate or tag.
GOLDY dog collar in blue cowhide leatherGOLDY collarColoured cowhide in pink or blue, with gold-coloured hardware.40, 45, 50, 55, 60 and 65 cm.Free engraving on the available nameplate or tag.
HOLLY padded dog collar in black cowhide leatherHOLLY collarPadded cowhide with contrasting stitching and matching hardware.35, 40, 45, 50, 55, 60 and 65 cm.Free engraving on the available nameplate or tag.
CLINSHER cowhide dog collar with metal ornamentsCLINSHER collarPadded cowhide with Clinsher ornaments. Available in black or brown.40, 45, 50, 55 and 60 cm.Free engraving on the available nameplate or tag.

Frequently asked questions about personalised leather dog collars

How do you choose the right dog collar size?

Measure the neck with a flexible tape. The fastened collar should admit two fingers without tightening or slipping. Then check the model’s adjustment range.

Can a personalised leather collar be engraved?

Yes. Eligible models accept an engraved nameplate or tag. Engraving is free when this option is listed as included on the product page.

Where can I personalise a dog collar?

Personalise it on the chosen product page. Select the size, leather and support, then enter the text before adding the collar to the basket.

What should you engrave on a dog collar?

A name and telephone number remain easy to read. Match the length to the available support and check every character before ordering.

Should you choose a nameplate or a tag?

A nameplate stays attached to the collar. A tag hangs from a ring and can be moved. Available choices depend on the selected model.