Smart Wag · since 2014
Personalized riding
equipment
Specialists in personalised halters and bridles for more than 11 years.
Personalised equipment·Free engraving on eligible products·A Swiss brand · since 2014·Horse · dog · leather goods
Three crafts, one house
Choose your world
Tack and leather goods for horses, collars and leads for dogs, and accessories for riders.
The favourite pieces
Our best-sellers
Our signature
The art of engraving
Personalisation with an engraved plate is available on selected halters, bridles and collars.
How to customize
- 01
- Choose your productSelect the product, size and options shown on its product page.
- 02
- Personalize & engraveAdd text and, depending on the product, a Smart Wag logo to the left or right of the personalised plate.
- 03
- Confirm your orderYour order is prepared and then shipped with care.
The world of the dog
Dog equipment
Professional offer
For breeders, pro riders & brands
Series halters with a logo or a design in your colours, on request.
Preferential prices
From 10 items
Logo personalization
After approval
Design in your colours
Reviewed on request
The Smart Wag house
Born of a Swiss passion
Smart Wag is a Swiss brand born from a passion for sport and animals.
Since 2014, we have designed personalised equipment for horses, dogs and their people, with close attention to comfort, adaptability and durability.
Discover our storyCustomer stories
They trust Smart Wag
A selection of five-star experiences shared by our customers.
“The parcel arrived very quickly. The product met our expectations and the quality is excellent. We recommend Smart Wag without hesitation.”
“The headcollar is beautiful and the quality is incredible. It adjusts everywhere and fits our needs perfectly.”
“Excellent customer service, impeccable leather quality and fast delivery. I am very happy with my purchase.”
The Smart Wag letter
Step inside the world of Smart Wag
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